Thursday, December 17, 2009

Social Giving is a Social Learning

Everyone is jumping on the social/interactive media train. Some with eyes wide open and others with eyes wide shut. The eyes wide open have created a strategy and know their expected outcomes from the dedicated involvement with people at this personal communication level. Eyes wide shut are diving in creating identities in all formats available and have no clue what the next steps are or expected return.

A lot of non-profits and community forums/businesses fit in the eyes wide shut area. After years of having high level donors and businesses contributing, not much emphasis has been put on the next generation of contributors. Educating them on values, mission and the most important piece of the pie "what is in it for me?" The next generation coming into the work force raised in the social/interactive media era of reality TV are raised to focus what is in it for me.

To adjust for this non-profits and community forums/businesses are going to have to educate and touch out to this next generation in the social/interactive forms on a regular basis. Closely linking all the different medias to feed the messages. Posting videos of recipients from donations or people who have donated and the feeling it gives will be just one sliver the pie. Some organizations will have to open up to mass quantity of donations formats vs. smaller large donations of the past. In most cases a dedicated person will need to be assigned to keeping the new media formats updated on a moments notice. It will be a key element in survival amongst the many charitable organizations around the world.

People want to have the feeling of directly connecting with recipients of their hard earned money. Just like knowing a celebrity, but in this case the celebrities are the benefactors of donations. So if you are the social/interactive media person, don't forget to also include a little drama to keep the interest.

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