Sometimes you find people either forget about what engaged them into taking a job or took a job just to have a job. This is an issue for companies, their products and their brand. Once an employee becomes less engaging when talking about what they do on a daily basis to others, the brand of the company fades.
It is very important, when keeping your company, brand and products desirable, to discover what are your employees’ passions. Do their passions fit the job they are doing? If their passions are outside of the job, how are you contributing to the involvement with the area of passion? Example: I have a passion for engaging people with brands, companies and products through creative thought and execution. It could be a new shoe or software. As long as I was able to peak interest, engage a brand and ultimately complete a transaction. I am happy have been part of the process and use my skills. This is what drives me. It is my passion.
What is your passion? How does it fit what you are doing? How do remind yourself why you do what you do? If you can answer these questions, your life will be more complete.
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