Learn from Others

Our country is rich as a melting pot of nationalities from around the world. Each year more and more people come to America to full fill their dreams. Raising children in a new environment to gaining their dream job or developing a family business. Many things can be accomplished here. However, over time generation after generation some loose sight of what America or their heritage can give as an opportunity.

As for me, I think America has given me the opportunity to look at multiple cultures and dissect the great attributes which make them successful and give a sense of pride. One of distinct group I've paid attention to over the years is Latina Women. I have known several successful Latina women and you can sense them entering a room. They take great pride in whom they are and where they come from. Great sense of family and home. Most are not afraid to speak out and demand respect.

Many brands whom are going through a transformation have not figured out how to tap into the Latino market. What some may not be paying attention to is whom to use in the marketing mix. The thing is to know women are a key ingredient in the recipe mix. Sophisticated, strong and sensual with charisma are a few attributes that will draw in the market. Pay attention to areas with a strong Hispanic cultural base. Magazines, Advertising, TV Shows...etc.