Successful brands always have a core product line everyone relies on them to provide and understand the need to keep relevant with new customers by providing new product which test the boundaries of design and innovation. In the traditional all-weather boot industry, it has always been about comfort, function and durability. However, as they are looking to expand their customer reach companies are learning they can add flare without compromising their core values.
Three traditional all-weather boot brands I would like to applaud on adding new life to their traditional line-up are: Sorel, Hunter and Timberland. Each have taken attributes they are known for in their products and added some swagger the designs without an compromise. Amazingly comfortable, dependable materials and trendy for a fashionista to wear.
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