I sat down the other week at the hair salon and picked up the August 2009 issue of Vogue. I was please to discover that someone added Rachel Alexandra to the ranks of innovators, artists, super models and fashion designers within the pages. It was at the Oaks that I first laid eyes on the beautiful horse named Rachel Alexandra and watched her come from complete last to fly by the pack of horses.
I found it interesting in the article that Rachel was referenced as the "Cadillac" of horses. She does fit the vision of what I think a Cadillac was created to be: beautiful, strong, sculpted, reliable and top of the line. However, she also represents the many women whom have either worked on Cadillac or owned a Cadillac: strategic, smart, beautiful, strong, grounded and a leader in their bodies of work.
The owners of Rachel are smart in making her a image of strength for women by giving donations to breast cancer research and also not retiring her for profit. Allowing Rachel to do what she enjoys and is good at also sends a signal that we will be hearing more about Rachel and the causes that are associated to her. A smart brand would welcome the opportunity to be associated to a true star that embodies the essence that even people can associate with.
Vogue Article Overview: http://therail.blogs.nytimes.com/2009/05/29/rachel-alexandra-in-vogue-really/
Rachel Website: http://www.nyra.com/rachel/index.html
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